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Segura.Design

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DESIGN WITH MEANING

Beyond the surface of things, design lives at the heart of great products. New technologies have a talent to get us excited or worried, harbouring promising futures, as well as the most dystopian ones. As the technology keeps racing, we have a duty to shape it and give it the meaning it so desperately needs.

This is where design shines. By owning the end-to-end design process, we are able to shape and release great products, not only because we are good at painting, but because we know how to give them meaning in our lives.

OFFERING

PRODUCT AUDIT

Product falling short of expectations? Let's have a look at it.

PRODUCT DESIGN

You know what product you want, you need someone who excels at executing on it

PRODUCT SHAPING

Turn your ideas into a product your audience can't live without.

PRODUCT VENTURES

The most groundbreaking products are often born away from the comfort of overused methods. Let us take you on a ride.

Graphic Design Office

SELECTED WORK

Projects that mattered

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AN ADVENTURE IN ARCHITECTURE

UX Design, Information Architecture

Reshaping a complex, powerful product that helps architects evaluate the CO2 impact of their designs, using AI.

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EVERYBODY GETS A SMART METER

Product/Market Fit, Fast Prototyping

Using fast prototyping to define a product/market fit for a platform which offers new services for homes equipped with smart meters.

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REINVENTING IN-STORE, LUXURY EXPERIENCES

Journey Mapping, Concept Design

Leveraging digital assets to convey brand values in brick-and-mortar stores for a luxury brand.

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BRINGING GOOD PRODUCT DESIGN TO COLLATERAL MANAGEMENT

User Research, Product Design

Create optimized collateral management solution for financial services.

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CRYPTO PLATFORM REBOOT

UI Design, User Testing

Rebooting a crypto exchange platform and assess its bold take on a crowded market.

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DIGITAL TRADING PLATFORM FOR DAIRY PRODUCTS

User Research, Product/Market Fit, Concept Design, Product Design

Design and build a suite of digital products to help increase sales and improve the efficiency of sales delivery between New Zealand and China.

"Design, bravely operating within the world of production and consumption, has gained its new found supremacy through being the only planning entity able to transform reality."

Andrea Branzi

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